It’s not every day that an opportunity comes along that lets smaller businesses compete, and even beat, big businesses. However, the new Google mobile-friendly algorithm does just that.
What is the Google Mobile-Friendly Algorithm?
On April 21, 2015, Google began its release of a new mobile-friendly ranking algorithm designed to lift rankings for mobile-friendly pages in Google’s mobile search results.
Not sure if your site is mobile-friendly? Google has provided a handy “Mobile Friendly Test Tool” where you enter your website and Google lets you know if it’s mobile-friendly or not.
Initial reports show that most Fortune 500 companies are not mobile-friendly according to Google’s algorithm, which means opportunity for smaller businesses that are already mobile-friendly, or are willing to quickly make changes to become mobile-friendly.
Is It Really So Important to Get the Google Mobile-Friendly Ranking?
For the first time in history, mobile has exceeded desktop Internet usage, according to a new study by comScore. So if you’re not mobile-friendly, you’re probably missing out on business.
Gulp – My Site’s Not Mobile-Friendly – What Should I Do?
Take a deep breath. If it makes you feel better, my site is not mobile-friendly. I’m in the process of making that happen.
While there are several options, including creating a separate mobile website, I’m in favor of creating a mobile-friendly website. This means moving to a site with responsive design.
By now you’ve probably heard about responsive design. A website that uses responsive design allows your website to conform to any screen size or device. Whether someone uses a phone or a tablet, they will see a website similar to the desktop version.
Responsive design options can be found in several places:
Ecommerce shopping platforms, such as Shopify and BigCommerce, have a large variety of themes that are responsive. These already have the code in place to be responsive, so they are automatically mobile-ready once they are installed.
WordPress. Since more and more people use WordPress to create websites, it’s becoming a more popular choice. WordPress responsive themes also already have the code in place to be responsive. So once you install a responsive theme, you’re mobile-ready. Of course you might have to move your existing site to a responsive WordPress theme, which takes time, energy and often links from the old site to the new one. This is what my website designer will be doing. There are many free responsive WordPress themes. Here is a nice list.
Custom designs. Many website designers will design a responsive site from scratch.
The Bottom Line
If your site isn’t mobile-friendly, make changes quickly, to minimize the loss of business and increase your mobile SEO rankings. Of course if your site is mobile-friendly, keep up the good work! Making ongoing tweaks to your site to keep it updated and fresh is an important best practice.