How to Get Great Product Publicity – A Product the Media Loves

If you want to get publicity for your product, here are the three steps you must take in order to succeed:

  1. Have a great product (and packaging).
  2. Find the right media contact and make a great pitch.
  3. Follow up.

The key here is knowing that if you don’t have a great product, steps 2 and 3 are useless.

What Makes a Great Product?

Most people underestimate the importance of a great product.  That’s because if you make or sell a product, you always think it’s great.  But what makes it great to the media is probably very different.  Here are the qualities (the more features/benefits that your product offers from this list, the better) that make a product interesting to the media:

  • Solves a problem in a unique way
  • Amazing design
  • Breakthrough idea – example:  Quirky extension cords
  • Works well, tastes great, etc. (In most cases the media will test out your product if they are interested in featuring it in a story)
  • Colorful packaging / visually appealing – especially important for visual media
  • Product ties into trends – organic/green, political, etc.
  • Priced right – less than key price points ($100, $50, $25, $10) or priced high if truly a luxury item

Do These Products Pass the Test?

Here’s an example of a product from the February, 2014 Oprah Magazine “O List,” which offers monthly products that Oprah and her team love:

o list feb 14

Example #1: Cleansers from Sapadilla — do they meet the media criteria for a great product?

  • A truly new product? Yes
  • Unique, breakthrough product? Not sure
  • Tastes great / works great?  I’ve never tried them, but I’m sure the folks at O Magazine did, and I trust them
  • Colorful packaging / visually appealing? Yes; using different colors for the text makes the ordinary white bottles stand out
  • Ties into trends? Yes; Healthy and Green
  • Priced right – less than key price points ($100, $50, $25, $10) or priced high if truly a luxury item?  Yes; priced under $10

Here’s an example of a product from the March, 2014 Woman’s Day Magazine “Under $20 List,” which offers monthly products from the WD team.

WD mar 14

Example #2: Fig & Rouge Pomegranate Balm from BeautyHabit.com — does it meet the media criteria for a great product?

  • A truly new product? Yes
  • Unique, breakthrough product? Not sure
  • Tastes great / works great?  I’ve never tried them, but I’m sure the folks at Woman’s Day did, and I trust them
  • Colorful packaging / visually appealing? Yes; the fun, nostalgic packaging actually helped land a place in this themed product roundup
  • Ties into trends? Yes; A 100% organic, 100% pure, 100% natural skincare product
  • Priced right – less than key price points ($100, $50, $25, $10) or priced high if truly a luxury item?  Yes; priced at $9 – a “Little Indulgence”

Note to resellers:  It’s important to carry products such as this one, that the media is interested in.  Beautyhabit is a reseller, and has a winner with this product.

I hope these tips help you on your path to getting great publicity and subsequent sales! If you’d like our help getting great product publicity, learn more about what we offer, here.

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Margie’s Favorite Products – 2015 Birthday Giveaway

There’s nothing I like better than finding the perfect gifts for friends and family.

That’s why during my birthday month I want all of you to learn about, and hopefully win, some amazing products. Thanks to my current and former clients, as well as folks I’ve written about, for providing some terrific birthday giveaways!

You can learn more about How to Enter, below. Here are the prizes you can win, and the companies that provided them, along with some discount promo codes you can use if you’re itching to grab stuff now:

PRIZES

celticcompCeltic Complexion – $100 Gift Certificate

Celtic Complexion offers luxury artisan, hypoallergenic products ranging from its popular Calming Serum (for rosacea), to moisturizing creams, anti-aging serums, tinted moisturizer, face cleansers, and cosmetics. Discount of 20% off all products on the website, March 1-31, 2015, using code “margie”.

Hot Girls Pearls – 18” White Vintage Cooling Necklace w/insulated travel purse – $80 value and Blush Vintage Cooling Bracelet w/insulated travel purse – $40 value

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Oprah added Hot Girls Pearls to her O List! This fun jewelry literally keep wearers cool, using a special technology.  The high-quality large faux pearls are filled with a non-toxic cooling gel that gets icy in the freezer.  Discount of 20% off all products on the website, March 1-31, 2015, using code “Margie”. Also featured on the Today Show, the View, the Huffington Post, and many others!

ShipStation – ShipStation Fun Pack, including 2 ShipStation t-shirts, a phone cleaning cloth, gel stress ball, and sticker – $65 valueshipstation

ShipStation is the leading web-based shipping software to help you easily & efficiently ship out all your eCommerce orders. With automatic order importing from over 50 marketplaces & shopping carts as well as easy shipping label creation in batch with all the major shipping carriers, ShipStation can take you from shipping nightmare to shipping nirvana.

Calendars.com – “Margie’s Favorites” – Eco Staple Free Stapler – Purple; Starlet Stickystaplerpurple Notes; Office File it Calendar and Folders; Purple Essential Medium Notebook; Live Boldly Planner – $46.77 value

Calendars.com is a Top 500 Internet retailer, and the largest online calendar company in the world. In addition to calendars, the company offers thousands of planners, office supplies, gifts, toys and more.

Clipa – Swarovski Crystal “Victoria” handbag clip (top seller) in hematite – $39.99 value

Celeb-loved Clipa instant handbag hangers keep your bag off the ground and away from clipavictoriagerms, water, dirt and thieves then slides back onto your purse strap after use. Fast and easy to use; hangs most anywhere including bathroom stalls and restaurant tables, even rails! MSRP: $14.99-39.99. Discount of 15% off all products at www.clipa.us, March 1-31, 2015, using code “SPRING” plus FREE U.S. shipping on orders over $24.

Berry Sleepy – All-fruit, all-natural sleep aid bottle – $39.95 value
bsleepy

Berry Sleepy is a proprietary blend of three superfruits that are proven to induce sleep.

Discount of 15% off all products on the website, March 1-31, 2015, using code “healthysleep”.

Pirouette – Botanical Perfume, 5ml Oil or 15ml Spray (winner’s choice of scent) – $38 valueANT_15ml_pirouette-4143993_c15728b6-9200-443e-95d0-6e4c860643e0_large

Pirouette offers Natural Artisan Perfumes and Body Luxuries. Products are handmade using only earth friendly ingredients and packaging. In the spirit of giving, 10% of profits are donated to charity. And of course, all Pirouette products are cruelty free. Discount of 15% off all products on the website, March 1-31, 2015, using code “BIRTHDAY15”.

Sweet & Saucy – 3 Jars of Caramel Sauce in your choice of flavors – $32.97 value3sauce

Sweet & Saucy offers unique, made in the U.S.A. caramel and chocolate sauces from Sweet and Saucy. In addition to the popular Salted Caramel, other caramel flavors include Amaretto, Cranberry, Butterscotch, Chardonnay Peach, Cinnamon, Coffee, Whiskey, Rum and Spicy Mango. To receive discounted ($8.99) jars of chocolate and caramel sauces on the website, March 1-31, 2015, call Jane at 303.807.5132.

Nardo’s Natural – Facial Cleanser, Intense Moisturizer and USDA Premium Lip Balm – nardosnarev$30 value

Shark Tank Winner Nardo’s Natural, Organic Skincare was established in April of 2009. The four Nardo brothers collaborated to create an effective & healthy skincare line with ingredients derived from nature. Nardo’s Natural organic products are suitable for all skin types and loaded with skin-loving nutrients. Discount of 20% off all products on the website, March 1-31, 2015, using code “MARGIE”.

Bacon Addicts – Sir Francis Bacon Sampler (3pc Set) Bacon Peanut Brittle, Milk Chocolate Bacon Brittle & Dark Chocolate Bacon Toffee – $29.95 value
SFB-SAMPLER-PACK

BaconAddicts.com offers a vast selection of bacon items from gag gifts to gourmet food products, including delicious candy and snack items such as Bacon Chocolate, Bacon Brittle, Bacon Popcorn, Bacon Jerky, Bacon Coffee, Bacon Mayonnaise, Bacon Salt, Bacon Ketchup and Bacon Hot Sauce, plus a wide variety of popular non-edible Bacon Gifts, including Bacon Bandages, Bacon Air Fresheners, Bacon Socks, and more. Bacon Addicts is also proud to offer many Vegetarian, Vegan and Kosher bacon products – so they truly have something for everybody!

Stain Rx – Stain Removal Starter Pack – includes 10 oz., 3.75 oz, 5 wipes – $18.99 valuep829126271-2

Stain Rx is the most effective all-in-one stain remover for all your stain removal needs, in the home, or on the go with our wipes.  Made in the U.S.A., Stain Rx is non-toxic, and removes stains from red wine, to berries, to coffee stains, to pet messes and everything in between.

Green Virgin Products – 8 Oz Soap Nut Liquid Laundry Detergent (totally Non-Toxic) – $18.95 value and Bar Soap Combo – $13.35 value

gvbarsoapSoap_Nuts_Liquid_8_Ounces_120_HE_Wash_Loads__93629.1420700294.1280.1280

The mission of Green Virgin Products is to offer the finest green cleaning products from around the globe. We provide non toxic, eco-friendly cleaning products that will do the job as well or better than any other leading brand, but without the side effects. We also offer the world’s best natural laundry detergent – soap nuts – and a range of other non-toxic, healthy products. Discount of 15% off all products on the website, March 1-31, 2015, using code “fisher15off “.

HOW TO ENTER

Just enter your contact information, and you’ll be eligible for sweepstakes prizes. You’ll also receive our FREE, award-winning PRactical P.R. email newsletter. If you’re already a subscriber, enter the information again, to confirm your contact information in case you win a prize. You can enter here. Entries will be accepted from March 1 through March 31, 2015.

ADDITIONAL ENTRIES

After you enter, you can gain additional entries by sharing and commenting on social media. You may share as often as you like on social media, but you will only gain one entry per day. Here’s how:

  1. Sharing our Facebook Fan Page post
  2. Re-tweeting our Twitter post, making sure to include #margiefaves
  3. Re-pinning our Pinterest board post
  4. Sharing our Google+ post about the giveaway
  5. Sharing our giveaway post on LinkedIn
  6. Sharing our giveaway post or commenting on it on Instagram using #margiefaves

Winners will be notified in early April, and we’ll post the winners’ info on this blog in April.

Good luck!

Check out the Official Sweepstakes Rules here.

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Official Rules – Margie’s Favorite Products – 2015 Birthday Giveaway

NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE YOUR CHANCES OF WINNING.

  1. WINNER SELECTION: Winner[s](individually and collectively, the “Winner”) will be selected on or about 4/6/2015 in a random drawing from among all eligible entries received. In the event the Sponsor does not receive any eligible entries, the Sponsor has the right to cancel the Sweepstakes.  Drawing will be conducted by Zable Fisher Public Relations, whose decisions are final.  Odds of winning will depend upon the total number of eligible entries received.
  1. WINNER NOTIFICATION: Winner will be notified within one (1) month of the last day of the Sweepstakes, via e-mail, and/or at Sponsor’s discretion, via phone or postal mail. In the event the Winner doesn’t respond to Sponsor’s notification or does not accept the prize within five (5) business days of notification, the prize will be deemed forfeited and an alternate Winner will be selected. In the event that any one or more potential Winner(s) fails to respond as stated above, declines the prize or fails to provide signed affidavits or releases, such Winner(s) will be deemed to forfeit the prize and Sponsor will select an alternate Winner(s) from the remaining eligible entrants. If any alternate(s) similarly fails to respond or declines the prize, Sponsor will use a reasonable number of attempts, in its discretion, to award the prize(s) to another alternate(s) but if it is unable to do so, the prize(s) will be finally forfeited and Sponsor shall have no further liability in connection with said Sweepstakes. List of Winner(s):  A list of Winners will be posted on the blog within two months from the Winner notification date as specified above. 
  1. PRIZES & APPROXIMATE RETAIL VALUE:
  • Celtic Complexion – $100 Gift Certificate – $100 value
  • Hot Girls Pearls – White 18” necklace from the New Vintage Coollection with insulated travel purse – $80 value
  • ShipStation – Fun Pack, including 2 ShipStation t-shirts, a phone cleaning cloth, gel stress ball, and sticker – $65 value
  • com – “Margie’s Favorites” – Eco Staple Free Stapler – Purple; Starlet Sticky Notes; Office File it Calendar and Folders; Purple Essential Medium Notebook; Live Boldly Planner – $46.77 value
  • Hot Girls Pearls – Blush bracelet from the New Vintage Coollection with insulated travel purse – $40 value
  • Clipa – Swarovski Crystal “Victoria” handbag clip (top seller) in hematite – $39.99 value
  • Berry Sleepy – All-fruit, all-natural sleep aid bottle – $39.95 value
  • Pirouette– Botanical Perfume, 5ml Oil or 15ml Spray (winner’s choice of scent) – $38 value
  • Sweet & Saucy – 3 Jars of Caramel Sauce in your choice of flavors – $32.97 value
  • Nardo’s Natural (Shark Tank Winner) – Facial Cleanser, Intense Moisturizer and USDA Premium Lip Balm – $30 value
  • Bacon Addicts – Sir Francis Bacon Sampler (3pc Set) Bacon Peanut Brittle, Milk Chocolate Bacon Brittle & Dark Chocolate Bacon Toffee – $29.95 value
  • Stain Rx – Stain Removal Starter Pack – includes 10 oz., 3.75 oz, 5 wipes – $18.99 value
  • Green Virgin Products – 8 Oz Soap Nut Liquid Laundry Detergent (totally Non-Toxic) – $18.95 value
  • Green Virgin Products – Bar Soap Combo – $13.35 value 
  1. ENTRIES:Enter beginning 3/1/2015 at 12:01 AM (ET) through 3/31/2015 at 11:59 PM (ET) (the “Entry Period”). To enter, just enter your contact information, and you’ll be eligible for sweepstakes prizes. You’ll also receive the FREE, award-winning PRactical P.R. email newsletter from Zable Fisher Public Relations. If you’re already a subscriber, enter the information again, to confirm your contact information in case you win a prize. You can enter here.

ADDITIONAL ENTRIES

After you enter, you can gain additional entries by sharing and commenting on social media. You may share as often as you like on social media, but you will only gain one entry per day. Here’s how:

  1. Sharing our Facebook Fan Page post
  2. Re-tweeting our Twitter post, making sure to include #margiefaves
  3. Re-pinning our Pinterest board post
  4. Sharing our Google+ post about the giveaway
  5. Sharing our giveaway post on LinkedIn
  6. Sharing our giveaway post or commenting on it on Instagram using #margiefaves

Online entrants must have valid email address and it is entrant’s responsibility to update Sponsor of any change in email address.

  1. ELIGIBILITY:  Open to legal residents of the 50 United States and the District of Columbia, who are 21 or older in their state or territory of residence at time of entry. Void in Puerto Rico and where prohibited by law.  Employees of Sponsor, its parents, affiliates and subsidiaries, participating advertising and promotion agencies, independent judging organizations, and prize suppliers (and members of their immediate family and/or those living in the same of household of each such employee) are not eligible.
  1. CONDITIONS OF PARTICIPATION:  Expenses not specifically included in prize description and all taxes are the sole responsibility of the Winner.  Each prize is awarded “as is” with no warranty or guarantee, either express or implied outside of manufacturer’s limited warranty.  No transfer, assignment or substitution of a prize permitted, except Sponsor reserves the right to substitute prize for an item of equal or greater value in the event an advertised prize is unavailable.  The Winner is required to comply with any and all applicable federal, state and local laws, rules and regulations.  All federal, state and local taxes, and any other costs not specifically provided for in these Official Rules are solely the Winner’s responsibility. If the actual retail value of any Winner’s prize is $600 or more, the Winner must complete a W9 form and supply Sponsor with his/her social security number for tax purposes.  An IRS Form 1099 will be issued in the name of the Winner (or, if a minor, in the name of the minor) for the actual value of the prizes received. Sponsor shall have no responsibility or obligation to the Winner or potential Winner who are unable or unavailable to accept or utilize prizes as described herein. Entrants agree to be bound by the terms of these Official Rules and by the decisions of Sponsor, which are final and binding on all matters pertaining to this Sweepstakes.  Winner agrees to let Sponsor use name and prize in all marketing efforts.  By entering, Entrant grants permission for Sponsor, and any of its affiliates and subsidiaries, participating advertising and promotion agencies, and prize suppliers to use the entrant’s submission (including an altered form of the entry), if any, for editorial, advertising and promotional purposes without additional compensation, unless prohibited by law. Additionally, acceptance of the prize by Winner constitutes permission for Sponsor and any affiliates and subsidiaries, participating advertising and promotion agencies, and prize suppliers to use Winner’s name and/or likeness and biographical material for editorial, advertising and promotional purposes without additional compensation, unless prohibited by law. By accepting prize, Winner agrees to hold Sponsor, its advertising and promotion agencies and their respective parent companies, subsidiaries, affiliates, partners, representative agents, successors, assigns, officers, directors, and employees harmless for any injury or damage caused or claimed to be caused by participation in the Sweepstakes or acceptance or use of the prize.  Sponsor is not responsible for any printing, typographical, mechanical or other error in the printing of the offer, administration of the Sweepstakes or in the announcement of the prize.
  1. INTERNET/mobile:  Sponsor is not responsible for electronic transmission errors resulting in omission, interruption, deletion, defect, delay in operations or transmission, theft or destruction or unauthorized access to or alterations of entry materials, or for technical, network, telephone equipment, electronic, computer, hardware or software malfunctions or limitations of any kind, or inaccurate transmissions of or failure to receive entry information by Sponsor or presenter on account of technical problems or traffic congestion on the Internet, at any Web site, or via the mobile phone or any combination thereof.  If for any reason the Internet or mobile phone portion of the program is not capable of running as planned, including infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes which corrupt of affect the administration, security, fairness, integrity, or proper conduct of this Sweepstakes, Sponsor reserves the right at its sole discretion to cancel, terminate, modify or suspend the Sweepstakes. Sponsor reserves the right to select winners from eligible entries received as of the termination date.  Sponsor further reserves the right to disqualify any individual who tampers with the entry process.  Sponsor may prohibit an entrant from participating in the Sweepstakes if it determines that said entrant is attempting to undermine the legitimate operation of the Sweepstakes by cheating, hacking, deception or other unfair playing practices or intending to abuse, threaten or harass other entrants.  Caution: Any attempt by a participant to deliberately damage any Web site or undermine the legitimate operation of the Sweepstakes is a violation of criminal and civil laws and should such an attempt be made, Sponsor reserves the right to seek damages from any such participant to the fullest extent of the law.
  1. DISPUTES/CHOICE OF LAW: Except where prohibited, each entrant agrees that: (1) any and all disputes, claims and causes of action arising out of or connected with this or any prize awarded shall be resolved individually, without resort to any form of class action, and exclusively by state or federal courts situated in Florida (2) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, but in no event attorneys’ fees; and (3) no punitive, incidental, special, consequential or other damages, including without limitation lost profits may be awarded (collectively, “Special Damages”), and (4) entrant hereby waives all rights to claim Special Damages and all rights to have such damages multiplied or increased.  Florida State law governs the Sweepstakes and all aspects related thereto.
  1. SPONSOR:  The Sponsor of these Sweepstakes is M. Fisher & Associates, Inc., D/B/A/ Zable Fisher Public Relations, 7050 West Palmetto Park Road, #15-637, Boca Raton, FL 33433.

 

 

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Holiday Gift Guide Placement – Us Magazine – Calendars.com

What makes a great stocking stuffer?  Walking Dead playing cards, of course! Featured in the December 22, 2014 issue of Us Magazine, from calendars.com:

US-Weekly-Dec-2014-Calendars.com-2

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5 Minute Wonton Soup Recipe

Zoe was planning to make a chicken stir-fry dish the other night for company, and I looked online to see if I could find an easy side dish. Since there were vegetables in the stir-fry, I didn’t really want to make a salad or other veggie side dish.

Just for fun I looked up wonton soup recipes, thinking that maybe there would be an easy slow cooker recipe.  I hit the jackpot and found this gem: A 5 Minute Wonton Soup Recipe, by Liz DellaCroce of The Lemon Bowl.

10-Minute-Wonton-Soup-The-Lemon-BowlI made it, served it, and we all loved it! Sometimes wonton soup is bland, but this was amazing! Even David said it was the best wonton soup he’s ever had!  We used the Trader Joe chicken cilantro dumplings and they were perfect!

Check out the recipe, here.

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3 Great Ideas from Think Like a Freak

I love to read, especially fiction, science fiction and business books.

Think Like a Freak” by Steven D. Levitt & Stephen J. Dubner (the authors of Freakonomics) was not only a quick, fun read (not always the case with a business book), but I found some especially useful nuggets to share:

think like a freak

1. The three hardest words in the English language are… I don’t know. (Margie here: It took me years to be able to say that. Once I did, it really opened up lots of possibilities.) Telling others you don’t know something instead of making something up helps create trust, and it also helps you learn.

2. Incentives work.  You just need to find the right incentive (it’s not always money).  For any of you interested in fundraising, an example of how Smile Train raised money in a “think like a freak” way is worth way more than the price of this book.

3. Telling stories is a powerful form of persuasion.  Instead of explaining things using dry facts, include a story.  Most of us remember stories, and the lessons they teach, far more than facts and figures.

Bottom line:  This book is a worthwhile read.

 

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Outback Steakhouse 15% Discount for AARP Members

outback

As I am only 29, I don’t qualify for this, but I have some family members who do, and I bet you do, too! Run, don’t walk, with your AARP family members and friends to get a 15% discount on your check!

I love me some Outback, and 15% is a great discount! It’s good for lunch or dinner Monday through Thursday, and weekend lunch. More details, and restrictions, are here.

Bon Appetit!

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Scissors for Cashiers

scissors

At the grocery store today, I quickly ripped out a coupon from the store’s circular.  I always forget to bring it, so I get one there.

Of course it was messy and the cashier was trying to rip it closer to the cut lines than I did.  Then I had a brainstorm.

“Why doesn’t every cashier have a pair of scissors, so customers and cashiers won’t go crazy ripping up coupons, messing up bar codes, etc.”

What do you think?

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Cat Saves Boy

Great story and video!  Coolest cat EVER, saving a boy who has just gotten bitten by a dog.  Check it out:

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The Four Agreements

Don-Miguel-Ruiz-The-Four-Agreements-Book-Cover-original

I was facilitating a P.R. Mastermind group today, and I brought up a book that I mention often.  The book is “The Four Agreements,” by Don Miguel Ruiz.

After reading this a few years ago, it really stuck with me.  The four agreements are:

  1. Be Impeccable With Your Word
  2. Don’t Take Things Personally
  3. Don’t Make Assumptions
  4. Always Do Your Best

Most often, I tell people (and myself) to remember Agreement #2: Don’t Take Things Personally, followed by #3, Don’t Make Assumptions.

It has served me well.  How about you?

 

 

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